This Cookies Policy sets out the basis on which we, Equitas Capital Partners Limited Ltd, use cookies and similar technologies on or in relation to our website, www.valuemybusiness.com (our website). This Cookies Policy is effective from 25 May 2018.
‘Essential’ cookies are automatically placed on your computer or device when you access our website or take certain actions on our website. ‘Non-essential’ cookies and other technologies are only placed on your computer or device if you have consented to us doing so. For information on the difference between essential and non-essential cookies, see the section below entitled About cookies.
For information on how you consent and how you can withdraw your consent to us placing non-essential cookies and other technologies on your computer or device, see the section below entitled How to accept or reject cookies.
What are cookies?
Cookies are small data files sent by a website’s server to a web browser, processor memory or hard drive and stored there. They can be used for a range of different purposes, such as customising a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information.
Essential and non-essential cookies
Cookies can be classified as either ‘essential’ or ‘non-essential’.
Essential cookies: these are cookies that are either:
Non-essential cookies: these are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (‘analytical’ cookies) or cookies used to display advertisements to you (‘advertising’ cookies).
Session and persistent cookies
Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.
Session cookies: session cookies last for as long as you keep your browser open. They expire when you close your browser.
Persistent cookies: persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.
First and third party cookies
Cookies can be classified as ‘first party’ or ‘third party’.
First party cookies: these are cookies placed on your device by our website domain.
Third party cookies: these are cookies placed on your device by third party website domains.
If you require further information about cookies in general, please visit www.allaboutcookies.org
List of cookies used
We use the following cookies on or in relation to our website:
|
Name of Cookie |
Essential or Non-essential? |
Type of cookie |
First or Third party? |
Session or Persistent? |
Expiry Time |
Purpose |
|
Visitor Settings |
Essential |
Functional |
First Party |
Persistent |
1 year |
To store whether or not a user should receive high-bandwidth videos. |
|
EUCookie |
Essential |
Functional |
First Party |
Persistent |
1 year |
To recognise whether you have accepted the use of cookies on our website. |
|
__hs_do_not_track |
Essential |
Analytical |
Third Party |
Persistent |
2 years |
Set to prevent the tracking code from sending any information to our third party. Setting this cookie is different from opting out of cookies, which still allows anonymized information to be sent to our third party tool. |
|
__hs_opt_out |
Essential |
Analytical |
Third Party |
Persistent |
2 years |
Remember not to ask the visitor to accept cookies again. This cookie is set when you give visitors the choice to opt out of cookies. |
|
__hs_testcookie |
Essential |
Analytical |
Third Party |
Session |
End of browser session |
Used to test whether the visitor has support for cookies enabled. |
|
hs_ab_test |
Essential |
Functional |
Third Party |
Session |
End of browser session |
Used to consistently serve visitors the same version of an A/B test page that they’ve seen before. |
|
hs-messages-is-open |
Essential |
Functional |
Third Party |
Persistent |
30 minutes of inactivity |
Used on the visitor UI side so our third party can determine/save whether the chat widget is open for future visits. It resets after 30 minutes to re-close the widget after 30 minutes of inactivity. |
|
hs-messages-hide-welcome-message |
Essential |
Functional |
Third Party |
Persistent |
24 hours |
When you dismiss the welcome message in your messages tool, a cookie is set to prevent it from appearing again for one day. |
|
__hstc |
Non-essential |
Analytical |
Third Party |
Persistent |
2 year |
To track visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
|
hubspotutk |
Non-essential |
Analytical |
Third Party |
Persistent |
10 years |
To keep track of a visitor's identity. This cookie is passed on form submission and used when de-duplicating contacts. |
|
__hssc |
Non-essential |
Analytical |
Third Party |
Persistent |
30 minutes |
This cookie keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. |
|
[__hssrc |
Non-essential |
Analytical |
Third Party |
Session |
End of browser session |
Whenever our third party changes the session cookie, this cookie is also set. We set it to 1 and use it to determine if the visitor has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session |
|
messagesUtk |
Non-essential |
Functional |
Third Party |
Persistent |
2 years |
This cookie is used to recognize visitors who chat with you via the messages tool. If the visitor leaves your site before they're added as a contact, they will have this cookie associated with their browser. If you have a history of chatting with a visitor and they return to your site later in the same cookied browser, the messages tool will load your conversation history with that visitor. |
|
_ga |
Non-essential |
Analytical |
Third Party |
Persistent |
2 years |
Distinguish users for Google Analytics. |
|
_gid |
Non-essential |
Analytical |
Third Party |
Persistent |
24 hours |
Distinguish users for Google Analytics. |
|
_gac_ |
Non-essential |
Analytical |
Third Party |
Persistent |
90 days |
Contains campaign related information for the user for Google Analytics. |
|
AMP_TOKEN |
Non-essential |
Analytical |
Third Party |
Persistent |
30 sec to 24 months |
Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. This is for Google Analytics. |
|
__utma |
Non-essential |
Analytical |
Third Party |
Persistent |
2 years from set / update |
Distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics. |
|
__utmt |
Non-essential |
Analytical |
Third Party |
Persistent |
10minutes |
Used to throttle request rate for Google Analytics. |
|
__utmb |
Non-essential |
Analytical |
Third Party |
Persistent |
30 mins from set / update |
Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics. |
|
__utmc |
Non-essential |
Analytical |
Third Party |
Persistent |
End of browser session |
To operate in conjunction with the __utmb cookie to determine whether the user was in a new session/visit for Google Analytics. |
|
__utmz |
Non-essential |
Analytical |
Third Party |
Persistent |
6 months from set / update |
Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics. |
|
__utmv |
Non-essential |
Analytical |
Third Party |
[Persistent] |
2 years from set / update |
Used to store visitor-level custom variable data. The cookie is updated every time data is sent to Google Analytics. |
|
visitor_id |
Non-essential |
Analytical |
Third Party |
[Persistent] |
180 to 3650 days |
To store the activities of visitors and prospects on our site. |
|
pi_opt_in |
Non-essential |
Functional |
Third Party |
[Persistent] |
180 to 3650 days |
To allow people to opt out of types of browser tracking. |
Essential cookies
These are cookies which are strictly necessary for our website to be able to operate or to provide you with a service on our website which you have requested. We use the essential cookies on our website as listed above.
Legal basis for processing: we process information about you contained in or obtained from essential cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: ensuring our site functions properly and providing you with online services you have requested.
How to opt out of essential cookies
Most browsers allow you to block all cookies, including essential cookies. Please note, however, that if you block all cookies, parts of our website and its functionality may not work or display properly.
You can delete existing cookies from your browser by clearing your browsing data and ensuring that the option to delete cookies is selected.
For more detailed information on how to accept and reject cookies, including guidance for specific browsers, please see the section below entitled How to accept or reject cookies
Non-essential cookies
We use the non-essential cookies on our website as listed in the table above.
How to opt in or out from functional cookies
See the section below entitled How to accept or reject cookies
Processing information about you contained in or obtained from functional cookies
Legal basis for processing: we process information about you contained in or obtained from functional cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). We will only process such personal information if you have consented to us placing cookies on your computer or device.
Legitimate interests: improving your website experience and providing and enhancing the website functionality you have requested and analysing information about users of our website.
For further information on how we use the information gathered from our use of functional cookies, please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: PRIVACY POLICY
Analytical (or performance) cookies
Analytical (or performance) cookies track and gather data about what a user does on a website. These cookies are not essential for our website or its functionality to work. We use the analytical cookies on our website as listed in the table above.
We use Google Analytics cookies on our website. Google Analytics cookies help us understand how you engage and interact with our website, including how you came to our website, which pages you visited, for how long and what you clicked on, and your location (based on your IP address).
The Google Analytics cookies used on our website are as listed in the table above.
To opt-out of being tracked by Google Analytics across all websites visit:
http://tools.google.com/dlpage/gaoptout. This allows you to download and install a Google Analytics cookie- free web browser
The information we collect using analytical cookies is collected on an anonymised basis.
More information
Google Analytics cookies are classified as first party cookies as they are set by our website domain, although Google collects and processes information from our use of Google Analytics. To find out more about how Google handles information collected from Google Analytics, see Google Analytics’ privacy policy, which is available here: https://support.google.com/analytics/answer/6004245
For information on how Google uses data from cookies it uses, please visit www.google.com/policies/privacy/partners/
How to opt in or out from analytical cookies
See the section below entitled How to accept or reject cookies
To opt out of Google Analytics tracking across all websites in general, you can do so here: http://tools.google.com/dlpage/gaoptout
Processing information about you contained in or obtained from analytical cookies
Legal basis for processing: we process information about you contained in or obtained from analytical cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: analysing how individuals use our website to help us improve our website and business. For further information on how we use the information gathered from our use of analytical cookies, including profiling, please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: PRIVACY POLICY
More information
For information about the cookies Google uses in relation to the above, see the ‘Advertising’ section on the Types of cookies used by Google page in Google’s cookies policy, which is available here: https://www.google.com/policies/technologies/types/
For information about how Google uses data from cookies for its own purposes, please visit the following link www.google.com/policies/privacy/partners/
How to opt in or out from third party cookies
See the section below entitled How to accept or reject cookies
Processing information about you contained in or obtained from third party cookies
Legal basis for processing: we process information about you contained in or obtained from third party cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: the purposes for which we use the third party cookies as described above. For further information on how we use the information gathered from our use of third party cookies, including automated decision making and profiling, please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: PRIVACY POLICY
Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).
Consent: you give your consent to the purposes for which we process your information using third party cookies by closing of the cookie alert pop-up window when you enter our website. For further information on how we use the information gathered from our use of third party cookies, profiling please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: PRIVACY POLICY
Other technologies
Web beacons We and our marketing companies use embedded web beacons in our marketing emails and our website. Web beacons are small GIF image files which enable us to track your receipt of our marketing emails, how often you view our adverts or website pages, your location, IP address and browser information. Web beacons are activated whenever you open a marketing email or access a page on our website which contains a web beacon. Web beacons transmit data when you view them but are not capable of accessing any other information on your computer. Web beacons are not stored on your hard drive unless you download a GIF image containing them.
Some (but not all) browsers enable you to restrict the use of web beacons by either preventing them from sending information back to their source (for example, when you choose browser settings that block cookies and trackers), or by not accessing the images containing them (for example, if you select a ‘do not display images (in emails)’ setting in your email server).
How to opt in or out
See the section below entitled How to accept or reject cookies
Legal basis for processing: we process the information we gather from the use of web beacons in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: analysing the effectiveness of our email marketing campaigns and helping us to provide relevant content customised to your interests. For further information on how we use the information gathered from our use of web beacons, including profiling, please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: PRIVACY POLICY
How to accept or reject cookies
There are a number of different ways in which you can accept or reject some or all cookies and similar technologies. Some of the main methods of doing so are described below:
You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.
You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.
You can find more detailed information about cookies and adjusting your browser settings by visiting www.allaboutcookies.org
Accepting or rejecting cookies
Browser settings
You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:
Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third party applications which you can add to your browser to block or manage cookies.
Existing cookies
To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.
Google Analytics Opt-out Browser Add-on
You can opt out of Google Analytics tracking by installing the browser add-on which is available here: http://tools.google.com/dlpage/gaoptout
Web beacons
You opt in to us using web beacons in our marketing emails by: subscribing to (or continuing to subscribe to) our emails.
You can opt out of our use of web beacons in our marketing emails by: unsubscribing from our marketing communications by clicking the ‘unsubscribe’ link located in the bottom of our emails, updating your communication preferences, or by sending us an email to: [email protected].
Copyright, credit and logo
This Cookies Policy is based on a template provided by GDPR Privacy Policy. For further information, please visit https://gdprprivacypolicy.org
The copyright in this Cookies Policy is either owned by, or licensed to, us and is protected by copyright laws around the world and copyright protection software. All intellectual property rights in this document are reserved. Where we display the GDPR Privacy Policy logo on our website, this is used to indicate that we have adopted a privacy policy template provided by GDPR Privacy Policy as the basis for this Privacy Policy.
This provision should only be included if you use Google Analytics on your website.